New mobility services
New mobility services have been developed to meet passenger's new demands, including permanent access to the networks, automatic ticketing, personalisation, real-time availability of information and continuity of service that facilitate multimodality. Since the invention of the Carte Orange travel pass, back then a world first, the RATP group has developed vast experience in project management and project engineering for systems that make use of the latest technologies. Its specialised subsidiary Ixxi offers these services to transport organising authorities.
A pioneer of contactless access passes
RATP has pioneered the technology for contactless access passes to the public transport system and is a founding member of the European Calypso standard that has already been adopted by over 20 countries. At the request of STIF, the Île-de-France organising authority, RATP has won over nearly 3 million passenger-customers to the Navigo pass, which provides convenient, easy, contactless access to the network. Its experts deploy similar solutions in Italy, South Africa, Algeria and elsewhere. The passes optimise the distribution of the revenue from a multimodal network operated by several companies. Passes can also be recharged at dedicated terminals, ATMs, and on the Internet. Designed as multi-application passes, these passes can also turn into an electronic wallet.
Websites, interactive kiosks, SMS alert services and downloadable iPhone applications on App Store – an ever-increasing range of customised solutions is now offered to customers. The "Ma RATP dans la poche" (RATP in my pocket) service means stress-free journey preparation and optimisation for passengers at all times. The URBAM Internet information kiosks set up throughout the underground networks provide similar services, such as downloading and printing line maps.
Customers also have ideas...
How do you engage in responsive dialogue with customers while quickly and efficiently collecting their opinions and suggestions? Web 2.0 community platforms broaden outlooks and strengthen dialogues. On vous-et-la-ratp.net, customers can put forward suggestions, and have discussions with other passengers and with RATP managers. The Lafabriqueratp.fr website lets selected customers test RATP’s new products and services first and participate in exclusive events.
Fostering customer loyalty
The RATP group has engineered sophisticated tools and programmes to strengthen its relationship with customers. Customers who buy travel passes benefit from discounts at selected cinemas, retail outlets, and restaurants as well as special access to certain concerts. Aside from strengthening relations with customers over time, the operator reaps other advantages, i.e., higher usage of public transport and lower rates of fare evasion.