Promoting interaction among customers
Real-time access to information allows transport users to navigate the city and its services through geolocation.
It can also promote interaction among passengers. RATP has embarked upon experimental projects exploring the idea of activities to entertain transport users on their journeys.
The T3 tramway was the setting chosen for an innovative experiment launched in conjunction with CNAM, the French National Conservatory of Arts and Crafts, as part of Futur en Seine 2009, the Île-de-France region’s mobile internet festival. A free iPhone application called Transports Amoureux enabled T3 passengers and local residents to share their thoughts on the city and the tram line. T3 users and local residents were able to use their iPhones to post messages and tell others about things that struck or impressed them. Posting and reading messages, be they poetic or informative, while waiting for your tram and throughout your journey is a way of making daily travel more pleasant, or even a little magical.
You can turn a routine journey into a real expedition through the city, and without breaking the bank. A free iPhone application has been made available to help Parisians look at their city, and their public transport network, with fresh eyes. RATP’s teams devised 4 routes (Modernity, Art, Science and Humanities) passing through 18 metro stations. Participants can post their comments about the routes, or suggest others, introducing a real collaborative dimension to these expeditions.